What a wild ride! Switchblade has been busy “in the lab” over the past 4 months working with Rebel Industries on Mazda’s first nationally touring music series featuring Mayer Hawthorne and the County. From reviewing artist options to developing and executing a strategic marketing plan, we are thankful for being given the opportunity to contribute to this successful, well-received tour.
For more information, visit MAZDA2MusicTour.com to learn more about Mayer Hawthorne, for free music downloads, to see how DJ Jazzy Jeff got involved, and how Mazda’s onsite activation was optimized online.
At least that’s what I’d like the title of this blog to be. See, Marie is a San Franciscan. While I know all the reasons why I <3 SF, she has even more and she’s introduced me to another great one. Brian Barneclo.
Brian Barneclo is not only a cool guy but an inspiration for dreaming big. His latest endeavor, the Systems Mural Project, could be San Francisco’s biggest mural ever and Switchblade wants to make Newsom part of it.
See, we know that Gavin Newsom is also a fan of Barneclo and that he’s just received the democratic nomination as Lieutenant Governor. For all that America’s Most Social Mayor has done for the great city of San Francisco, we’d like to see the mural go up in his honor. The Systems Mural Project is about inter-connectivity, a concept Newsom understands and is clearly supportive of.
Furthermore, Systems Mural Project’s proposed location is on 7th and Townsend adjacent to the Crescent Cove Apartments, a project of the SF Redevelopment Agency whose members have all been appointed or re-appointed by Newsom. Newsom’s attention to the plight of homelessness in and redevelopment of San Francisco is beyond the call of duty, it is a true testament to his understanding of the city’s needs.
In the end, the Systems Mural Projects asks us to explore the most complicated systems of all, our systems of belief. This is where I pick up on what makes Newsom another SF favorite. In high school, Newsom played basketball and baseball where his childhood friend Derek Smith recalled Newsom as “one of the hardest working players on the team who became a great player because of his effort, instead of his natural abilities.” (Source: Wikipedia). Newsom’s belief in himself never ceased and he continues to support independent ventures, much like Barneclo’s and similar to how others have supported him.
The principals of Newsom’s success can be exemplified in the Systems Mural Project and, we at Switchblade, look to gain his endorsement to secure the additional sponsorship required to see this mission through. At an estimated $75,000 to complete the project, and with a generous donation from the Adobe Foundation, we still need to raise $65,000 to meet our goal. If you have any ideas, know of any potential sponsors or have the ear of Newsom’s publicist, contact us at email@example.com.
In what appeared to be a 60/40 split between actual industry professionals and droves of goober, *oops*, I mean uber-gamers, the 3-day videogame tradeshow E3 has left LA… But not without plenty of online content for those who could not attend, provided by those privileged and/or crafty enough to enter the pearly gates of gamer heaven.
Who won the console war? While I desperately wanted to cheer for my former coworkers at Sony, I’m still trying to figure out which feature to consider “the big news” out of their 2-hour press conference. I hope it wasn’t the 3-D software titles that required the funky glasses because Nintendo’s 3DS does not. Was it all about accessories and the very phallic PlayStation Move that functions an awful lot like the Wii released 4 years ago? Yea, it is said to have a better reaction time BUT requires more peripherals (and expense) to even work. SMH. Was this supposed to extend the life of the PS3? Did they really not know about Xbox’s controller-less Kinect available in time for holiday 2010? One good thing that came out of that press conference for me was discovering Jesper Kyd, composer for Assassins’ Creed (Ubisoft). This is the kind of music that builds excitement, not 1994′s “I like to ‘move’ it, ‘move’ it” that accompanied the sizzle reel for PlayStation Move.
As for the convention center floor, I couldn’t see myself standing in hour-plus lines for anything. I appreciated the booth babes (maybe not exactly in the same way as the boys did) and I gave them what they wanted – a friendly smile after a vertical scan of their goods. Thank you Spike TV for capturing the E3 booth babes and getting down to the important issues (how to successfully approach a booth babe).
I would have stood in line for Activision’s concert featuring Eminem, Travis Barker and Rihanna (is this stuff really just for the trade?). I’m upset I missed Russ, Red and Meth for their Def Jam/Konami mash up announcement and performance. I was happy to have my first experiences with the iPad though Josh and I were both perplexed by the ported iPhone apps that were clearly not optimized for iPad’s larger screen. Moreover, how not fun are digital comics that don’t optimize the technology – even the open pinch zoom so that the comics would actually be legible? : X
Until next year, we move on to celebrate another Laker victory (oh yeah) and we’ll add our cool E3 photos to the Switchblade Flickr stream.