Archive for the ‘2.0 Website’ Category

Social Media Examiner’s “5 Ways to Build a Pinterest Following With Facebook”

August 7th, 2012

Thank you Social Media Examiner for this great advice. Even WE need to get up to speed and get this strategy going!

By
Originally Published August 7, 2012 Read original article on Social Media Examiner website

Are you looking to build a strong Pinterest following?

Did you know that you can integrate your Facebook and Pinterest marketing?

Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest.

Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign.

Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page.

So what’s a business to do?

The truth is most business owners have not figured out a solution. They are failing on Pinterest because they think that they have to build a new following from scratch. Well, that is patently untrue.

Here are five ways to use Facebook to build your Pinterest following.

#1: Get a Pinterest Tab for Your Facebook Fan Page

The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page.

wooboxEasily get a Pinterest tab for your Facebook fan page from Woobox.

It’s very simple to do and requires little to no technical skills. Within minutes, you can have your Pinterest account in front of thousands of your fans! This way, whenever people come to your Facebook page to either check out your latest posts or learn more about you, they can also see that you are on Pinterest.

The Pinterest tab allows fans to view all of your boards and even your pins while staying on the Facebook platform. They will not be transferred over to Pinterest until they try to repin or comment on one of your pins.

pinterest tab fb fan pageWithin just a few clicks you can easily create a Pinterest tab for your Facebook fan page.

inside the pinterest tabInside the Pinterest tab as seen on the Facebook fan page.

#2: Post Pinterest Links as Updates on Your Facebook Page

There are a few different ways to use your Facebook status updates to promote your activity on Pinterest.

One way to build your follower base is to share the direct link to your Pinterest page as a status update and tell your fans WHY they should follow you on Pinterest.

What helpful information or cool contests will they have access to? Are there exclusive promotions? Why should they follow you on Pinterest AND Facebook?

facebook status update exampleExample post of a Facebook status update promoting a Pinterest business account.

The more specific you can be about the type of value you are creating for your followers on Pinterest, the more likely your fans will join you there too.

#3: Promote Specific Boards on Your Facebook Page

On Pinterest, people can choose to either follow all, or just a few, of your boards.

Because of that feature, you may find success promoting specific Pinterest boards on your Facebook fan page.

I recommend you promote a few different boards throughout the week.

That way, you have the opportunity to showcase your Pinterest account to a wider audience on Facebook, and you can introduce them to the diverse areas of value shared on your Pinterest page.

There are two ways you can promote a specific Pinterest board on Facebook.

  • Update your status by uploading an image of a pin to Facebook. Add a description and include a link to the board on which that pin is featured.
facebook pinterest board exampleExample Facebook post promoting a particular Pinterest board.

This works well if you have a really compelling image, because it will be granted more space on the Facebook newsfeed than a link.

  • Post the link to your Pinterest board as part of a status update. An image of one of your pins on that board will be automatically generated.
full board viewGenerate a full board preview (photo and all) by posting the board’s direct URL .

Posting the link will also automatically include the text in your board description.

Make sure that you add proper descriptions of the content when setting up your boards. I’m always amazed by how few people take advantage of this opportunity.

Look how brilliantly realtor Raj Qsar utilizes this space for his branding purposes.

His board description reads:

“Raj Qsar & Premier Orange County Real Estate – is one of the most dominant Real Estate Teams in the Orange County Real Estate Market. For over 15 years Team Raj Qsar has held the philosophy to give the best service and most qualified advice to both buyers & sellers.

Implementing honesty and integrity at the highest level possible and to enjoy the entire process along the way. We are truly passionate about real estate.”

raj qsar teamTake advantage of the description area below your board titles for adding value to your brand and board.

To add a description to one of your boards, simply click Edit Board and fill in the Description field.

edit boardAdd a description to your board by clicking the “Edit Board” button at the top of your Pinterest board page.

#4: How to Promote a Particular Pin

Sometimes the best way to really serve your Facebook community is to highlight the value that you are providing in one particular pin.

This is a great way to get maximum exposure when pinning your own original content. Remember these posts can and will be shared across Facebook by your fans.

The same two strategies apply here, as they do to promote a specific board above. You can either upload the image of the pin as a status update (or include a link in the image description), or you can just include the direct link to the pin in your status area.

promote a particular pinPromote a particular pin by pasting the pin’s direct URL into your Facebook status update.

When you post a direct link to a pin as a status on Facebook, the following information will be automatically added and visible:

  • The image of your pin
  • The name of the board that includes the pin
  • The caption that has been added to your pin

So make sure you have fully optimized both your board title and caption for maximum impact. Focus on creating intriguing board titles and including a further explanation of value in the caption.

#5: Promote Your Pinterest Contests on Facebook

Contests and promotions are becoming all the rage on Pinterest. They are a very effective way to quickly add a lot of new followers and drive a ton of traffic to your site.

Unlike Facebook, there are no real restrictions regarding the way contests are promoted and hosted on Pinterest. A great way to leverage both platforms is to promote your Pinterest contest on your Facebook fan page.

pinterest contest facebook fan pageExample of how Bergdorf Goodman promoted their Pinterest contest on their Facebook fan page.

Bergdorf Goodman recently promoted their Pinterest contest on their Facebook fan page by posting an image of one of the prizes with a brief explanation. They included a link to their blog within the description of the image where fans could find more details about how to enter.

Hopefully you’ve found these five ways to use Facebook to build your audience on Pinterest helpful. I know from personal experience that introducing your fan base to your presence on Pinterest is an effective way to get more followers.

Despite all the hype surrounding Pinterest, Facebook is still the largest social media network. Why not leverage the audience you have already built there and let them fast-track your success on Pinterest?

So what do you think? Can you see the benefits of using Facebook to get more followers on Pinterest? Leave your questions and comments in the box below.

Switchblade Creative Studios’ Marie Macaspac joins team of social network for animal lovers, Sharingpet, as Leadership and Outreach Advisor

October 17th, 2011








Switchblade Creative Studios founder, Marie Macaspac, has been dedicated to saving animals for the last 5 years as a volunteer, foster mom, and Marketing leader for Muttville Senior Dog Rescue and San Francisco Animal Care & Control, and has now been given a great honor to be  part of the Sharingpet team as their Leadership and Outreach Advisor. Sharingpet.com is a new social network for “pets and the people who love them”. We’ve been excitedly preparing for the big announcement of its launch date, October 20th at the Best Friends Society’s “No More Homeless Pets” Conference, an annual event where over 50 animal rescue organizations gather in Las Vegas, NV to discuss the animal rescue cause and find new ways to ban together to save more animals. Marie will be there along with Muttville founder Sherri Franklin and 3 fellow team leaders, Anne Lauck, Ellen Lazarus, and Patty Stanton.

Perfect for Sharingpet’s site launch, Sharingpet has also spawned this challenge: Save 1 million more pets in one year, with the help of their social network and their tools, Virtual Adoption and the Buy & Give Shop. Virtual Adoption hopes to change how the world sees animal rescue and adoption, allowing anyone to help homeless pets. The Buy & Give Shop is Sharingpet’s tool that hopes to give rescues a new substantial way of raising money for their organization. Sharingpet coined this phrase, “AdoptiON Movement” to describe what they are confident will change the world for animal rescue in the United States.

This video beautifully demonstrates the Sharingpet mission. Marie was very glad and honored to be the narrator:

The “Save 1Million More Pets” challenge, inspired by Sharingpet from Sharingpet on Vimeo.

“Why Your Website Most Likely Needs a Privacy Policy and What Must Be In It” by Doug Bend

May 4th, 2011

We have a guest blogger, Doug Bend, of “The Law Office of Doug Bend”, with some very important advice that is often overlooked.

 

The California Online Privacy Protection Act requires a website to “conspicuously post” a privacy policy if it “collects and maintains personally identifiable information from a consumer residing in California.”

“Personally identifiable information” is defined very broadly to include a first and last name, a physical address, an e-mail address, a telephone number, or any other information that permits the contact of an individual.  So, even if you are not selling a product, your website will need a privacy policy if visitors can submit their e-mail addresses to receive news and updates from you.

If a privacy policy is required, it must contain five items:

  1. Information Collected – The categories of personal information the website collects.
  2. The categories of third-parties with whom the company shares the information.
  3. How the consumer can review and request changes to their information collected by the company.
  4. How the company notifies consumers of material changes to its privacy policy.
  5. The effective date of the privacy policy.

If you are required to have a privacy policy, it must be “conspicuously posted.”  The policy is conspicuously posted if it:

  1. Appears on the homepage of your website – usually not an aesthetically pleasant option.
  2. The website can have an icon on the home page that contains the word “privacy” – not a bad option.
  3. The most popular option is to have a link at the bottom of the homepage that contains the words “Privacy Policy.”

Under the California Unfair Competition Law, website operators who do not comply with the California Online Privacy Protection Act could be sued by the California Attorney General, District Attorneys, County Counsel, or City Attorneys for ”unfair competition.”

Privacy policies vary depending on how the website collects and uses consumer information, but a good example is the privacy policy for Modify Watches, which can be viewed here.

The key is to not only make sure the privacy policy complies with the law, but to also have the policy be easy to understand so visitors do not get frustrated with legalese when trying to determine how their personal information is being collected and used by your website.

Disclaimer: This post discusses general legal issues, but it does not constitute legal advice in any respect.  No reader should act or refrain from acting on the basis of any information presented herein without seeking the advice of counsel in the relevant jurisdiction.  Doug Bend expressly disclaims all liability in respect of any actions taken or not taken based on any contents of this post.

This blog was originally published on www.bendlawoffice.com and re-published with permisson from its author, Doug Bend.

The Value of a Google Rank

April 21st, 2011

I’ve been reading up on tips provided by SEObook.com, and the latest tip is quite timely for us.

“The Value of a Google Rank” discusses how being ranked high for a popular keyword or search term can be the difference between your business being a success or being lost on Page 4 with no clients in sight.

We recently added a valuable member to our team, Jessica Greenwalt. A 6 year professional entrepreneur who studied Graphic Design at Cal Poly San Luis Obispo, Jessica is proud to say that her website, www.jgreenwalt.com, appears #1 for the search term “freelance graphic designer”. What does this mean for Jessica? She is overwhelmed with calls from all over the world, people interested in hiring her for graphic design and web development services. Needless to say, we are glad she is on our team!

Jessica will also be one of the panel speakers for our upcoming speaking engagement at Visual Media 2011 on the topic, “Is Print Dead?”

Muttville Achieves Landslide Victories in BayWoof’s “Beast of the Bay 2011″ Awards

March 3rd, 2011

 

Congratulations to Muttville Senior Dog Rescue for their overwhelming victories in BayWoof’s “Beast of the Bay 2011″ Awards! Voted Best Rescue Group and Best Canine Cause, Muttville has the special honor of winning both these awards two years in a row. This year, they won both categories by a whopping 46% and 40%, while 2nd place winners trailed at around 28%.

 

Social media and networking amongst their passionate volunteers surely played a significant role. Muttville does not necessarily stand out in their statistics for followers in comparison to Bad Rap, Wonder Dog Rescue, or Grateful Dog Rescue. Bad Rap has over 44,000 “Likes” for their Facebook page in comparison to Muttville’s 2200 “Likes”. Where Muttville does relevantly stand out in the world of online marketing is the quality and consistency in their messages.

On the surface, it might have appeared to be a challenge to implement a social media strategy system that would be executed solely by volunteers. In these last two years that Switchblade has been overseeing Muttville’s marketing strategy, it actually has made it easier. While volunteer staff may revolve and donated hours can be sporadic, having a consistent system in place with schedules and categorized messaging for blogs, posts, and tweets keeps activity flowing, where volunteers can contribute to a grid of opportunities.

We recently reported Muttville’s achievements in surpassing 1000 Twitter followers, 2000 Facebook followers and quickly approaching a remarkable 1000 dogs rescued. Muttville also averages over 2000 unique visitors to their website per week with over 10,000 weekly page views. The actual numbers aren’t a big deal, but the statistics in achieving these numbers is what makes a difference. Muttville is by far the youngest organization amongst their fellow nominees. Founded in 2007, Muttville has barely reached four years old this past February. Bad Rap and Grateful Dog have been rescuing dogs for over 10 years and 20 years respectively.  Where youth may have played an interesting role in Muttville’s fast-growing achievements is in the foresight of Founder and Executive Director Sherri Franklin to realize the importance of embracing online marketing and educate herself in social media practices by attending seminars and contributing to the marketing activities.

Aside from all the social media and marketing statistics, Muttville Senior Dog Rescue holds a unique niche in the dog rescue community: Saving senior dogs! This worthy cause has become popular and recognized in the Bay Area substantiated by their “Best Canine Cause” Award. “I heard that we are the trendy and cool group to join,” said Muttville volunteer and publicist Patty Stanton. “We’re proud to share our good fortunes, like when we won a car on the ‘Oprah Winfrey’ show or when Gogol Bordello donated a show to us at Slim’s.”

At the heart of it all is, in fact, heart. Switchblade included, supporters and volunteers all do their part for Muttville because of passion, dedication, and just plain ol’ love for the old dogs. Thanks Muttville. And congrats!!

Did Astrologer Jessica Lanyadoo Predict This Overwhelming Response to Her New Website?

February 18th, 2011

We know we’re good at what we do, and we were delighted by the increased site traffic to the newly launched 2.0 website we developed, designed, and optimized for renowned San Francisco-based Astrologer and Intuitive Counselor, Jessica Lanyadoo. The site had been stagnant for 5 years and since we built her site in Squarespace, she can now easily publish announcements and make updates herself.

What’s a website worth without site visitors? LoveLanyadoo.com numbers speak for themselves. We officially launched Jessica’s optimized website on January 4, 2011. Stats for launch week started at 862 views, and by the end of the month, traffic more than quadrupled. The search engine robots were catching on, also quadrupling in crawls by the end of the month. In its launch month, Jessica’s site accumulated over 4,000 views and 1,530 robot crawls with numbers increasing each week.

Optimizing the site for search engines had already been proven effective but at its fifth week, numbers multiplied by another 2.5! Jessica’s site has received over 10,000 page views and 3,000 robots hits.

Her Weekly Horoscope, Psychic Dream Astrology, once only available on San Francisco Bay Guardian’s website without an option to RSS or subscribe to Jessica’s column, now also lives at lovelanyadoo.com and allows her fans to get her weekly horoscopes delivered to their RSS of choice. Since January 16, she has received 26+ subscribers every single day, averaging 31 unique daily subscribers.

While we hope to refer business through this blog, we may have already done our duty with website design and search engine optimization. “I was overwhelmed the first month with almost 100 applications for new clients from my website. I am pretty much booked solid through July!” said Jessica Lanyadoo.

“If Muttville.org were a country, it would be larger than Vatican City” – Sharenator.com

February 14th, 2011

Sharenator.com recently evaluated the website of our client, Muttville Senior Dog Rescue. Back in 2009, Switchblade revamped their website into a modern, optimized 2.0 presence, and then developed a smooth running social media system that just hit over 1000 Twitter followers and over 2000 Facebook fans.

According to the stats provided by Sharenator.com, 1 in ever 1,111,111 internet uses visits www.muttville.org daily. That’s about 1500 daily visitors. And they also offered this amusing visualization:

Muttville Senior Dog Rescue is a non-profit organization whose mission is to educate, rescue, and provide homes for senior dogs over 7 years old. See what all the buzz is about! Visit www.muttville.org

Wrapping a National Music Tour

December 1st, 2010

What a wild ride! Switchblade has been busy “in the lab” over the past 4 months working with Rebel Industries on Mazda’s first nationally touring music series featuring Mayer Hawthorne and the County. From reviewing artist options to developing and executing a strategic marketing plan, we are thankful for being given the opportunity to contribute to this successful, well-received tour.

For more information, visit MAZDA2MusicTour.com to learn more about Mayer Hawthorne, for free music downloads, to see how DJ Jazzy Jeff got involved, and how Mazda’s onsite activation was optimized online.

Sony Tells us “Step Your Game Up”?

June 22nd, 2010

In what appeared to be a 60/40 split between actual industry professionals and droves of goober, *oops*, I mean uber-gamers, the 3-day videogame tradeshow E3 has left LA… But not without plenty of online content for those who could not attend, provided by those privileged and/or crafty enough to enter the pearly gates of gamer heaven.

Who won the console war? While I desperately wanted to cheer for my former coworkers at Sony, I’m still trying to figure out which feature to consider “the big news” out of their 2-hour press conference. I hope it wasn’t the 3-D software titles that required the funky glasses because Nintendo’s 3DS does not. Was it all about accessories and the very phallic PlayStation Move that functions an awful lot like the Wii released 4 years ago? Yea, it is said to have a better reaction time BUT requires more peripherals (and expense) to even work. SMH. Was this supposed to extend the life of the PS3? Did they really not know about Xbox’s controller-less Kinect available in time for holiday 2010?  One good thing that came out of that press conference for me was discovering Jesper Kyd, composer for Assassins’ Creed (Ubisoft). This is the kind of music that builds excitement, not 1994′s “I like to ‘move’ it, ‘move’ it” that accompanied the sizzle reel for PlayStation Move.

As for the convention center floor, I couldn’t see myself standing in hour-plus lines for anything. I appreciated the booth babes (maybe not exactly in the same way as the boys did) and I gave them what they wanted – a friendly smile after a vertical scan of their goods. Thank you Spike TV for capturing the E3 booth babes and getting down to the important issues (how to successfully approach a booth babe).

I would have stood in line for Activision’s concert featuring Eminem, Travis Barker and Rihanna (is this stuff really just for the trade?). I’m upset I missed Russ, Red and Meth for their Def Jam/Konami mash up announcement and performance. I was happy to have my first experiences with the iPad though Josh and I were both perplexed by the ported iPhone apps that were clearly not optimized for iPad’s larger screen. Moreover, how not fun are digital comics that don’t optimize the technology – even the open pinch zoom so that the comics would actually be legible? : X

Until next year, we move on to celebrate another Laker victory (oh yeah) and we’ll add our cool E3 photos to the Switchblade Flickr stream.

Good Website Designers Doing Good for Waghearted 2.0 Site

May 3rd, 2010

We’re excited to announce the launch of Waghearted.com featuring a vibrant line of pet safe, socially conscious, designer clothes for your favorite four legged friends!

The Situation: A new line of pet safe, socially conscious, designer clothes for dogs were being prepared for mass production and distribution. Team Waghearted knew that they not only wanted to keep their Twitter followers and Facebook fans updated with newly designed products but they wanted to share great stories of good dogs doing good. The site needed to exude the love and energy that is Waghearted and be easy to update.

Switchblade Solution: Design a site that incorporates the core product line icons, a CMS that is easy to update/manage by the client, and 2.0 optimization.

The Results: A vibrant, interactive site complete with a blog and both “follow our profiles” and “share” links! Wonderfully fun accents that liven the site even on a limited budget – Notice the scrolling text and slideshow on the landing page; the mouse-over textual descriptions and on-click pop-up pictures on the product page; and the Twitter feed on all pages

What we learned from this experience: There were many potential design images associated with the product line. We were able to narrow down the images by incorporating icons onto the static portions whilst still providing a feature area to highlight seasonally changing products. Furthermore, the social network profiles have played a significant role in driving traffic and vice versa, the prominently placed icons to follow Waghearted have increased fans/followers thereto.