Posts Tagged ‘design’

Switchblade’s Contribution to Muttville’s Biggest Night of the Year, Moolah For Mutts: “Night of 1000 Mutts”

July 20th, 2011

Muttville Senior Dog Rescue‘s 3rd annual gala fundraiser, Moolah For Mutts, was a smash hit this year, raising much needed funds for the organization to continue its mission to rescue and find new homes for senior dogs slated for euthanasia. Switchblade has been a part of Muttville’s core team from the very beginning when Sherri Franklin officially started this non-profit group four years ago.

As part of the event’s planning committee, Switchblade’s contribution spanned roughly 5 months, with the special day taking place July 16, 2011. We are proud to share the creative process we helped lead and materialize into reality in print, online, and even the big screen.

Theme Development and Brand Identity

This year, the event moved to a larger space, the Swedish American Hall on Market Street in San Francisco.

It also moved to a fairly empty space. This brought some new challenges for this year’s event plans, to say the least.
Muttville was still amidst its celebration of its 1000th senior dog rescue. Taking these factors into consideration, we helped formulate this year’s theme: “Night of 1000 Mutts”. Tying in to the visuals we also designed for the 1000th rescue celebration, Switchblade developed the logo and brand identity, incorporating the sea of senior dog faces into marketing collateral for online and print.

What we love about using the 1000 faces of Muttville’s success stories is the interactivity with the website where all 1000 dogs are displayed with each one clickable to their original profile.  Not only was it a way to further share this page to the world, it was a seamless way to carry out the year long 100th rescue celebration if by chance a new visitor didn’t know about this milestone for Muttville.

Marketing and Social Media Campaign

“Night of 1000 Mutts” 6-week marketing and social media campaign further celebrated the 1000 Muttvile dogs rescued by spotlighting  a few lucky success stories. Below is an example of one lucky mutt, Waldo. We called the campaign “1000 Reasons To Attend This Year’s Moolah For Mutts”. Our social media activities systematically rotated on daily schedules with posts on Facebook three times a week, daily retweets, plus subscribers were also directly reached with timely email blasts. Within the final 2 weeks before the event, Switchblade also was excited to see our ads for the event in the San Francisco Chronicle and Bay Woof.

The campaign attracted great traffic on all of Muttville’s social networks. The variety of dogs and stories hit home for different audiences in different ways. With over 18 stories and dogs profiled, we hoped to connect with every possible compassionate animal loving person out there.

As the event sponsors and auction donors list  grew, we further developed the campaign with interaction and engagement with them via their Facebook and Twitter pages.

The event sold out and we were thrilled with the success of the campaign. Analytics showed activity on the website for Moolah For Mutts as well as Muttville’s website were steady as a result of the organized schedule followed by the marketing campaign’s activities.

Event Decor and Main Video

In order to maximize the financial success of the event, the committee did its best to have everything donated – from auction items, tables, A/V equipment, food, and beverages. About 90% was donated and if not it was discounted. The event’s sponsor, Pet Food Express, came through for the event when Switchblade, still keeping in mind the overall theme, “Night of 1000 Mutts”, asked Pet Food Express if Muttville could borrow their large mounted photographs from their “My Mutt” Program. Sized from 30′ to as large as 60′, Pet Food Express was able to offer almost 50 mounted posters. Upon entering the venue, guests were surrounded by larger than life canine faces on My Mutt posters.

PFE's Corey and Switchblade's Marie with My Mutt posters behind them

Attentive to even the smallest of details, the “1000 Mutts” theme was a part of every Muttville volunteer’s attire. Hanging from a long beaded necklace, each Muttville volunteer wore a different Muttville mutt photo accompanied by their profile story. Marie wore Collette, the foster dog she dearly loved who passed away in March 2011. (The blog article Marie wrote about Collette for Muttville was re-published by Bella Dog Magazine, and the issue was included in the goodie bags given to departing guests that night.)

Muttville volunteers Peggy, Marie, and Inger wearing Muttville dog photos and profiles

Switchblade’s most visible contribution was the main video presentation titled “The Next 1000 Mutts“  that celebrated Muttville’s successes and meant to bring heartwarming smiles to all in attendance. Founder Sherri Franklin gave a tearful speech then played the video to uplift their spirits.

Click here to watch “The Next 1000 Mutts”.

 

And we almost forgot to mention….Switchblade donated an item for the Live Auction – The design of a limited edition print titled “Our First 1000 Dogs”, with #1 of only 100 available framed and signed by Sherri Franklin. Read more about the big bucks this item raised for Muttville. (We were so excited by the winning bid that we just had to write about it in its own blog post!)

Switchblade Creative Studios’ Live Auction Donation to Muttville’s Annual Fundraiser Earned Some “Moolah For Mutts”!

July 20th, 2011

On July 16, Muttville had their big annual gala fundraiser, Moolah For Mutts: “Night of 1000 Mutts” and Switchblade was proud to be an integral part of the successful night. It was a pretty thrilling part of the evening when the live auction was under way. People were wildly bidding, and Lenny our amazing auctioneer brought the excitement to a crazy fun level. Auction paddles flying up every second, the spotters couldn’t keep up!

An exciting moment for me was when the item we donated, #1 of 100 Limited Edition print titled “Our First 100 Dogs”, framed and signed by Sherri Franklin , was up for bidding.

 

Sherri presented it on stage and the bid started at $100.

Lenny started calling out numbers I couldn’t even keep up but the bids just kept going and going!

The final winning bid was $1000!! Wow, unbelievable! I was so happy that I was speechless. Switchblade had a fantastic night, honored to be part of Muttville and the event’s planning committee. Read more about Switchblade’s contributions to a successful Moolah For Mutts: “Night of 1000 Mutts”.

Thank you Bert Monroy For Your Inspiring Presentation

July 15th, 2011

I was honored to host the night's presentation with Bert Monroy for Switchblade's San Franciso Photoshop Users Group.

Switchblade hosted a very spectacular 2 1/2 hour presentation with Photoshop pioneer and renowned digital artist, Bert Monroy. With nearly 300 Photoshop User Group members RSVP’d, it was a packed house and our captivated audience just couldn’t get enough!

Bert showed us some of his most stunningly beautiful artwork, digital art so realistic that even when viewing enlarged at 500% it is unbelievable. His mastery of Photoshop tools that leaves us wishing we could be so talented. He showcased his four-year project, Times Square (which took 7 minutes to load at HALF its actual size!) and graciously raffled his DVD of how he tackled and eventually completed his masterpiece.

Bert shared so much, and still wished he had time to talk about filters and 3D! Most certainly we can’t wait to have him return and grace us with his talent for another evening.

 

Many thanks goes  to  Zorana Gee, our Photoshop Product Manager and co-host for the evening.

“Why Your Website Most Likely Needs a Privacy Policy and What Must Be In It” by Doug Bend

May 4th, 2011

We have a guest blogger, Doug Bend, of “The Law Office of Doug Bend”, with some very important advice that is often overlooked.

 

The California Online Privacy Protection Act requires a website to “conspicuously post” a privacy policy if it “collects and maintains personally identifiable information from a consumer residing in California.”

“Personally identifiable information” is defined very broadly to include a first and last name, a physical address, an e-mail address, a telephone number, or any other information that permits the contact of an individual.  So, even if you are not selling a product, your website will need a privacy policy if visitors can submit their e-mail addresses to receive news and updates from you.

If a privacy policy is required, it must contain five items:

  1. Information Collected – The categories of personal information the website collects.
  2. The categories of third-parties with whom the company shares the information.
  3. How the consumer can review and request changes to their information collected by the company.
  4. How the company notifies consumers of material changes to its privacy policy.
  5. The effective date of the privacy policy.

If you are required to have a privacy policy, it must be “conspicuously posted.”  The policy is conspicuously posted if it:

  1. Appears on the homepage of your website – usually not an aesthetically pleasant option.
  2. The website can have an icon on the home page that contains the word “privacy” – not a bad option.
  3. The most popular option is to have a link at the bottom of the homepage that contains the words “Privacy Policy.”

Under the California Unfair Competition Law, website operators who do not comply with the California Online Privacy Protection Act could be sued by the California Attorney General, District Attorneys, County Counsel, or City Attorneys for ”unfair competition.”

Privacy policies vary depending on how the website collects and uses consumer information, but a good example is the privacy policy for Modify Watches, which can be viewed here.

The key is to not only make sure the privacy policy complies with the law, but to also have the policy be easy to understand so visitors do not get frustrated with legalese when trying to determine how their personal information is being collected and used by your website.

Disclaimer: This post discusses general legal issues, but it does not constitute legal advice in any respect.  No reader should act or refrain from acting on the basis of any information presented herein without seeking the advice of counsel in the relevant jurisdiction.  Doug Bend expressly disclaims all liability in respect of any actions taken or not taken based on any contents of this post.

This blog was originally published on www.bendlawoffice.com and re-published with permisson from its author, Doug Bend.