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Posts Tagged ‘rebel industries’

Wrapping a National Music Tour

December 1st, 2010

What a wild ride! Switchblade has been busy “in the lab” over the past 4 months working with Rebel Industries on Mazda’s first nationally touring music series featuring Mayer Hawthorne and the County. From reviewing artist options to developing and executing a strategic marketing plan, we are thankful for being given the opportunity to contribute to this successful, well-received tour.

For more information, visit MAZDA2MusicTour.com to learn more about Mayer Hawthorne, for free music downloads, to see how DJ Jazzy Jeff got involved, and how Mazda’s onsite activation was optimized online.

Posted by Johanna in 2.0 Website, Design, Fun, News, SEO, Social Media Marketing and tagged: Mayer Hawthorne, Mazda, National Music Tour, rebel industries | (0) Comments »

Campaign Management, Design, and Online Marketing of the “Mazda2 Music Tour”

January 4th, 2010

Client: Rebel Industries

Challenge: Client needed an experienced Management Team to oversee all aspects of a major national music tour for their client, Mazda. The Tour included:

a dedicated website, flash animation, and a national sweepstakes
a creative commercial featuring the artist, an animated commercial, and a MAZDA2 featuring the tour logo
press releases, an email campaign, and a social media campaign that included a blog, professional photos shared on Flickr, weekly recap videos featured on Mazda’s YouTube channel, and a dedicated, interactive Facebook tab
a special guest appearance by Grammy-award winning DJ/Producer Jazzy Jeff , an original and a remix song download, and promotions therefor
a photobooth with social networking capabilities, free customizable t-shirts designed on site and delivered to homes, and an animated autograph card given away at Meet and Greets before every show
tour kick off and wrap parties

Switchblade Solution: Aiming for adults 18-30, Switchblade worked with Rebel Industries from the beginning with artist selection and creative development to produce Mazda’s very first 32-city national music tour featuring Mayer Hawthorne & The County. With only 6 weeks from greenlight to launch, the funny commercial, website, sweepstakes, Facebook tab, and music download were ready to go with the press release and the MAZDA2 program never slowed down. Switchblade managed vendors and liaised with Mazda to ensure meaningful execution and provided activation reports throughout the tour.

View Map | View Large Gallery

Posted by Courtney in and tagged: Campaign Management, Mazda2 Music Tour, rebel industries, Social Media Marketing, Switchblade Studios, Tour Production | (0) Comments »

Social Media Campaign for Hyundai

October 6th, 2009

Twitter Page for Hyundai's “Share Your America”

Last.fm Page for Hyundai's “Share Your America”

Client: Rebel Industries for Hyundai

Challenge: Support for their social media campaign for Hyundai’s “Share Your America” summer promotion

Switchblade Solution: We created relevant social media profiles on Twitter, Flickr and Last.fm and devised an editorial calendar, provided content, and created opportunities to increase and engage fans/followers

Posted by Switchblade in and tagged: hyundai, rebel industries, share your america, Social Media | (0) Comments »

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Muttville Senior Dog Rescue

Testimonial From
Muttville Senior Dog Rescue:

“Marie has been a top notch volunteer to Muttville, senior dog rescue. Her designs for our events and collateral materials are fantastic. Although she has donated her time and expertise, she has treated us just like a paying client. Professional, responsive and a pleasure to work with -- we give her 4 paws!” May 21, 2010

Barbara Hill, Member, Board of Directors Muttville; Consultant & Coach, High Impact Fundraising

Sweet As Honey Boutique
Testimonial From
Sweet As Honey Boutique:

“Marie is such a pleasure to work with and does everything with a "can do" attitude. She always made herself available to help, even after her services were complete. If she didn't know the answer, she would take the time to find out and walk me through it step by step. I would definitely do business with her again. If you are looking for someone with patience and does a great job all the way around, Marie is your girl!” March 26, 2011

Megan Sandoval, Owner, Sweet As Honey Boutique; Founder, Paw Angels

Not Just Animals
Testimonial From
Not Just Animals:

“Not only is Marie a joy to work with, her creative process helped us articulate and prioritize our messages, mission and vision. The end result (a logo identity) was just what we needed and looks fabulous. Two prior attempts at identity development weren't successful. I only wish we'd met Marie earlier in our logo development, it would have saved us a lot of time and energy!” May 23, 2010

Gayle Adamowicz Bray, Member, Board of Directors Not Just Animals

PHC
Testimonial From
Project Homeless Connect:

“Marie, and all the fine folks at Switchblade, have been extraordinary in providing creative graphic solutions to our brochures and website. She is a very caring person, and has provided us her great skills to further the work of our organization.” May 27, 2010

Ed DeMasi, Deputy Director, Project Homeless Connect
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