Posts Tagged ‘SEO’

“Nine Things Successful People Do Differently” by Heidi Grant Halvorson

September 12th, 2011

Originally published in Harvard Business Review at http://blogs.hbr.org/cs/2011/02/nine_things_successful_people.html?cm_sp=most_widget-_-default-_-Nine%20Things%20Successful%20People%20Do%20Differently

We love this list of advice, and thought it was a great way to start the week. You may be in for a stressful week, like me, with deferred tax returns and mortgage or rent due. Let’s start out on the right foot! Get more get advice from Heidi on her blog, The Science of Success at www.heidigranthalvorson.com. Also follow her on Twitter @hghalvorson

Why have you been so successful in reaching some of your goals, but not others? If you aren’t sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer — that you are born predisposed to certain talents and lacking in others — is really just one small piece of the puzzle. In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.

1. Get specific. When you set yourself a goal, try to be as specific as possible. “Lose 5 pounds” is a better goal than “lose some weight,” because it gives you a clear idea of what success looks like. Knowing exactly what you want to achieve keeps you motivated until you get there. Also, think about the specific actions that need to be taken to reach your goal. Just promising you’ll “eat less” or “sleep more” is too vague — be clear and precise. “I’ll be in bed by 10pm on weeknights” leaves no room for doubt about what you need to do, and whether or not you’ve actually done it.

2. Seize the moment to act on your goals. Given how busy most of us are, and how many goals we are juggling at once, it’s not surprising that we routinely miss opportunities to act on a goal because we simply fail to notice them. Did you really have no time to work out today? No chance at any point to return that phone call? Achieving your goal means grabbing hold of these opportunities before they slip through your fingers.

To seize the moment, decide when and where you will take each action you want to take, in advance. Again, be as specific as possible (e.g., “If it’s Monday, Wednesday, or Friday, I’ll work out for 30 minutes before work.”) Studies show that this kind of planning will help your brain to detect and seize the opportunity when it arises, increasing your chances of success by roughly 300%.

3. Know exactly how far you have left to go. Achieving any goal also requires honest and regular monitoring of your progress — if not by others, then by you yourself. If you don’t know how well you are doing, you can’t adjust your behavior or your strategies accordingly. Check your progress frequently — weekly, or even daily, depending on the goal.

4. Be a realistic optimist. When you are setting a goal, by all means engage in lots of positive thinking about how likely you are to achieve it. Believing in your ability to succeed is enormously helpful for creating and sustaining your motivation. But whatever you do, don’t underestimate how difficult it will be to reach your goal. Most goals worth achieving require time, planning, effort, and persistence. Studies show that thinking things will come to you easily and effortlessly leaves you ill-prepared for the journey ahead, and significantly increases the odds of failure.

5. Focus on getting better, rather than being good. Believing you have the ability to reach your goals is important, but so is believing you can get the ability. Many of us believe that our intelligence, our personality, and our physical aptitudes are fixed — that no matter what we do, we won’t improve. As a result, we focus on goals that are all about proving ourselves, rather than developing and acquiring new skills.

Fortunately, decades of research suggest that the belief in fixed ability is completely wrong — abilities of all kinds are profoundly malleable. Embracing the fact that you can change will allow you to make better choices, and reach your fullest potential. People whose goals are about getting better, rather than being good, take difficulty in stride, and appreciate the journey as much as the destination.

6. Have grit. Grit is a willingness to commit to long-term goals, and to persist in the face of difficulty. Studies show that gritty people obtain more education in their lifetime, and earn higher college GPAs. Grit predicts which cadets will stick out their first grueling year at West Point. In fact, grit even predicts which round contestants will make it to at the Scripps National Spelling Bee.

The good news is, if you aren’t particularly gritty now, there is something you can do about it. People who lack grit more often than not believe that they just don’t have the innate abilities successful people have. If that describes your own thinking …. well, there’s no way to put this nicely: you are wrong. As I mentioned earlier, effort, planning, persistence, and good strategies are what it really takes to succeed. Embracing this knowledge will not only help you see yourself and your goals more accurately, but also do wonders for your grit.

7. Build your willpower muscle. Your self-control “muscle” is just like the other muscles in your body — when it doesn’t get much exercise, it becomes weaker over time. But when you give it regular workouts by putting it to good use, it will grow stronger and stronger, and better able to help you successfully reach your goals.

To build willpower, take on a challenge that requires you to do something you’d honestly rather not do. Give up high-fat snacks, do 100 sit-ups a day, stand up straight when you catch yourself slouching, try to learn a new skill. When you find yourself wanting to give in, give up, or just not bother — don’t. Start with just one activity, and make a plan for how you will deal with troubles when they occur (“If I have a craving for a snack, I will eat one piece of fresh or three pieces of dried fruit.”) It will be hard in the beginning, but it will get easier, and that’s the whole point. As your strength grows, you can take on more challenges and step-up your self-control workout.

8. Don’t tempt fate. No matter how strong your willpower muscle becomes, it’s important to always respect the fact that it is limited, and if you overtax it you will temporarily run out of steam. Don’t try to take on two challenging tasks at once, if you can help it (like quitting smoking and dieting at the same time). And don’t put yourself in harm’s way — many people are overly-confident in their ability to resist temptation, and as a result they put themselves in situations where temptations abound. Successful people know not to make reaching a goal harder than it already is.

9. Focus on what you will do, not what you won’t do. Do you want to successfully lose weight, quit smoking, or put a lid on your bad temper? Then plan how you will replace bad habits with good ones, rather than focusing only on the bad habits themselves. Research on thought suppression (e.g., “Don’t think about white bears!”) has shown that trying to avoid a thought makes it even more active in your mind. The same holds true when it comes to behavior — by trying not to engage in a bad habit, our habits get strengthened rather than broken.
If you want change your ways, ask yourself, What will I do instead? For example, if you are trying to gain control of your temper and stop flying off the handle, you might make a plan like “If I am starting to feel angry, then I will take three deep breaths to calm down.” By using deep breathing as a replacement for giving in to your anger, your bad habit will get worn away over time until it disappears completely.

It is my hope that, after reading about the nine things successful people do differently, you have gained some insight into all the things you have been doing right all along. Even more important, I hope are able to identify the mistakes that have derailed you, and use that knowledge to your advantage from now on. Remember, you don’t need to become a different person to become a more successful one. It’s never what you are, but what you do.

Heidi Grant Halvorson, Ph.D. is a motivational psychologist, and author of the new book Succeed: How We Can Reach Our Goals (Hudson Street Press, 2011). She is also an expert blogger on motivation and leadership for Fast Company and Psychology Today. Her personal blog, The Science of Success, can be found at www.heidigranthalvorson.com. Follow her on Twitter @hghalvorson

SEO and Social Media System for Llama Expeditions

August 23rd, 2011

llama Expeditions Eco tours in Perullama expeditions ecotours in peru

Client: Llama Expeditions
Challenge: Improve existing SEO and develop world-class Social Media System
Switchblade Solution: Llama Expeditions had completed the launch of its gorgeous website. Now it just needed to get some traffic! We came to help out its founder, Diane Valenti, and took her mediocre SEO to new heights! We revamped her keywords and gave her our tricks and tips, then we glamorized her social media system with equally gorgeous Facebook and Twitter facades, profile images, and custom tabs that drive traffic to her website. We also set her up on additional social networks to expand her outreach to her target audience. She was writing captivating and informative blog on traveling to Peru, and not getting it out there beyond her blog page. We also set her up on monitoring tools, and in the process she discovered several articles written about Llama Expeditions that she didn’t know about!

It has only been less than 3 months since we started, and we never promise to get you on the first page of any search, but in this short period Diane has been amazed by the sudden spike in traffic and all that she has learned about social media. Just wait til we get to the good stuff!!

Website Design, Development & SEO for “small club”

June 10th, 2011

Client: small club: big adventures for small dogs

Challenge: Like so many clients that have come our way this year, small club needed to keep up with the online scene and create a website that not only had the bells and whistles, but allowed them to share their many stories of clients, which happen to be dogs! They also wanted an efficient way to collect client information. Its services had expanded with boarding and daycare services, so the need had become more urgent.

Switchblade Solution: Since we already love dogs and have a good connection with the animal rescue community, we were able to give insight on how to best communicate small club’s involvement as volunteers as well as showcase their services in a playful way.

small club’s founder had pretty great writing abilities (using the voice of his pack leader, calvin), but he didn’t have the proper platform to share them. we seamlessly integrated a blog built in WordPress, and to the joy of our client, blogging was as simple as launching an iPhone app, posting photos taken on the iPhone, and posting even when on the go during a small club walk. we additionally embedded a feed from Flickr where photos are showcased instantly once posted.

UPDATE: Since their site launch in May 2011, small club is amazed at the traffic they’ve received in such a short period of time. We boosted their site with our SEO package, and in one week the website already ranked #1 for “small dog walking” and “small dog boarding”. They were so thrilled they had to blog about it! Read the blog article on small clubs’s website.

“Why Your Website Most Likely Needs a Privacy Policy and What Must Be In It” by Doug Bend

May 4th, 2011

We have a guest blogger, Doug Bend, of “The Law Office of Doug Bend”, with some very important advice that is often overlooked.

 

The California Online Privacy Protection Act requires a website to “conspicuously post” a privacy policy if it “collects and maintains personally identifiable information from a consumer residing in California.”

“Personally identifiable information” is defined very broadly to include a first and last name, a physical address, an e-mail address, a telephone number, or any other information that permits the contact of an individual.  So, even if you are not selling a product, your website will need a privacy policy if visitors can submit their e-mail addresses to receive news and updates from you.

If a privacy policy is required, it must contain five items:

  1. Information Collected – The categories of personal information the website collects.
  2. The categories of third-parties with whom the company shares the information.
  3. How the consumer can review and request changes to their information collected by the company.
  4. How the company notifies consumers of material changes to its privacy policy.
  5. The effective date of the privacy policy.

If you are required to have a privacy policy, it must be “conspicuously posted.”  The policy is conspicuously posted if it:

  1. Appears on the homepage of your website – usually not an aesthetically pleasant option.
  2. The website can have an icon on the home page that contains the word “privacy” – not a bad option.
  3. The most popular option is to have a link at the bottom of the homepage that contains the words “Privacy Policy.”

Under the California Unfair Competition Law, website operators who do not comply with the California Online Privacy Protection Act could be sued by the California Attorney General, District Attorneys, County Counsel, or City Attorneys for ”unfair competition.”

Privacy policies vary depending on how the website collects and uses consumer information, but a good example is the privacy policy for Modify Watches, which can be viewed here.

The key is to not only make sure the privacy policy complies with the law, but to also have the policy be easy to understand so visitors do not get frustrated with legalese when trying to determine how their personal information is being collected and used by your website.

Disclaimer: This post discusses general legal issues, but it does not constitute legal advice in any respect.  No reader should act or refrain from acting on the basis of any information presented herein without seeking the advice of counsel in the relevant jurisdiction.  Doug Bend expressly disclaims all liability in respect of any actions taken or not taken based on any contents of this post.

This blog was originally published on www.bendlawoffice.com and re-published with permisson from its author, Doug Bend.

“If Muttville.org were a country, it would be larger than Vatican City” – Sharenator.com

February 14th, 2011

Sharenator.com recently evaluated the website of our client, Muttville Senior Dog Rescue. Back in 2009, Switchblade revamped their website into a modern, optimized 2.0 presence, and then developed a smooth running social media system that just hit over 1000 Twitter followers and over 2000 Facebook fans.

According to the stats provided by Sharenator.com, 1 in ever 1,111,111 internet uses visits www.muttville.org daily. That’s about 1500 daily visitors. And they also offered this amusing visualization:

Muttville Senior Dog Rescue is a non-profit organization whose mission is to educate, rescue, and provide homes for senior dogs over 7 years old. See what all the buzz is about! Visit www.muttville.org

SEO and Online Marketing Strategy for Andrew Scoular’s Blue Turtle Spa

February 10th, 2011

Client: Andrew Scoular / Blue Turtle Spa

Challenge: Andrew has many goals for Blue Turtle Spa, both for his brick& mortar locations in San Francisco as well as his online store at blueturtlespa.com. Andrew was in need of marketing expertise to build an online clientele in preparation for his ultimate goal of developing his own line of skin care products.

Switchblade Solution: We came to Andrew’s rescue and consulted on how he could maximize his online efforts to build a brand. Andrew’s years of experience were clearly seen on his blog, Facebook profile, and YouTube Channel, but he needed our  help to optimize the media he had created to reach a greater audience with a Social Media Strategy.

Web Design, SEO and Social Media Optimization for Waghearted.com

May 3rd, 2010

The Situation: A new line of pet safe, socially conscious, designer clothes for dogs were being prepared for mass production and distribution. Team Waghearted knew that they not only wanted to keep their Twitter followers and Facebook fans updated with newly designed products but they wanted to share great stories of good dogs doing good. The site needed to exude the love and energy that is Waghearted and be easy to update.

Switchblade Solution: Design a site that incorporates the core product line icons, a CMS that is easy to update/manage by the client, and 2.0 optimization.

The Results: A vibrant, interactive site complete with a blog and both “follow our profiles” and “share” links! Wonderfully fun accents that liven the site even on a limited budget – Notice the scrolling text and slideshow on the landing page; the mouse-over textual descriptions and on-click pop-up pictures on the product page; and the Twitter feed on all pages

What we learned from this experience: There were many potential design images associated with the product line. We were able to narrow down the images by incorporating icons onto the static portions whilst still providing a feature area to highlight seasonally changing products. Furthermore, the social network profiles have played a significant role in driving traffic and vice versa, the prominently placed icons to follow Waghearted have increased fans/followers thereto.

Good Website Designers Doing Good for Waghearted 2.0 Site

May 3rd, 2010

We’re excited to announce the launch of Waghearted.com featuring a vibrant line of pet safe, socially conscious, designer clothes for your favorite four legged friends!

The Situation: A new line of pet safe, socially conscious, designer clothes for dogs were being prepared for mass production and distribution. Team Waghearted knew that they not only wanted to keep their Twitter followers and Facebook fans updated with newly designed products but they wanted to share great stories of good dogs doing good. The site needed to exude the love and energy that is Waghearted and be easy to update.

Switchblade Solution: Design a site that incorporates the core product line icons, a CMS that is easy to update/manage by the client, and 2.0 optimization.

The Results: A vibrant, interactive site complete with a blog and both “follow our profiles” and “share” links! Wonderfully fun accents that liven the site even on a limited budget – Notice the scrolling text and slideshow on the landing page; the mouse-over textual descriptions and on-click pop-up pictures on the product page; and the Twitter feed on all pages

What we learned from this experience: There were many potential design images associated with the product line. We were able to narrow down the images by incorporating icons onto the static portions whilst still providing a feature area to highlight seasonally changing products. Furthermore, the social network profiles have played a significant role in driving traffic and vice versa, the prominently placed icons to follow Waghearted have increased fans/followers thereto.

Effective Keywords: “I don’t need SEO. I come up #1 for ‘punk rock nanny’!”

November 20th, 2009

Being #1 is cool. There’s no denying that. But, as in all statistics, it’s how you spin the numbers. Do you ever wonder why your website isn’t generating as much business as you’d hoped when you come up #1 for a particular search term/phrase? (Prepare for an ego blow…) It is very possible that the keywords you so proudly placed throughout your website pages are keywords that people are NOT searching. Say WHAT?

Keyword selection takes more effort than many may think. Having a niche business or attribute is not a bad thing by any means. We often use the old school, printed Yellow Pages as an example and ask “Where do you want to be found?”. What’s nice about the Yellow Pages is that there are predetermined categories and sub-categories. The world wide web does not which makes finding resources for very specific needs much easier than calling vendors in relevant Yellow Page listings.

When choosing your keywords, put yourself in the searcher’s seat. What problems do you solve? What questions are answered on your site? How would your potential clients/customers find you online?

So what do we say to the “punk rock nanny”? Try “modern child care service”, “modern babysitter”, etc.

Website Design/SEO for Project Homeless Connect

October 8th, 2009

PHC-website
Client: Project Homeless Connect San Francisco

Challenge: The organization had a new URL and they wanted to launch with a bang! The client wished to have a website with modern design and functionality that could later tie in with a social media campaign. Building the site from scratch, the client relied on us to point them in the right direction. It was also important to allow volunteers and interns an easy admin interface to add blog posts, photos, and event listings.

Switchblade Solution: We were ready to refresh their online presence and marketing with our top-notch ideas and the desire to be a part of the organization’s efforts in supporting the city’s homeless community. In addition to the site design and SEO, we participate in their events, providing photography and even simply a helping hand as volunteer staff.